What is Google AdSense and how does it work

What is Google AdSense and how does it work

If you're a blogger, YouTuber, or an Android application developer, you probably know a lot about Google AdSense. However, if you're considering creating a new website or blog, you might be curious about AdSense. When it comes to online earnings, Google AdSense is the first name that comes to mind. In this post, we'll explore what Google AdSense is, how it works, and why it's important for both publishers and advertisers.

What is Google AdSense?

Google AdSense is Google's largest business module that displays advertisements on any online content. It is the simplest and easiest way to earn money online and is also the leading module in online advertising companies. In simple terms, Google AdSense acts as a bridge between Google, advertisers, and publishers. All the work is done automatically. All you need to do is place a code on your website, and Google AdSense starts working.

Why Google AdSense is the most trusted platform?

The way Google AdSense displays advertisements is entirely different from other advertising networks. Google AdSense shows relevant ads to visitors coming to a website or blog, meaning that only the ads that visitors are interested in are displayed. This system works by reading a secure cookie in your browser to determine what you searched for previously, allowing it to display ads based on your past searches.

In a way, Google ads display your personal information without your permission. It also shares this information with advertisers so they can show more accurate ads. Let's understand the business module of AdSense.

Understanding the business module of AdSense:

Google AdSense displays ads on a website and shows relevant ads to the traffic/readers coming to that website. Everyone benefits from this arrangement. To explain it in detail, there are four people involved:

Google: According to statistics, 99% of Google's revenue comes from ads displayed on websites and blogs, with only 1% coming from other resources. However, it's important to note that Google is dependent on publishers for all these ads. Google displays 85% of ads through publisher means.

Publisher: The biggest advantage of Google AdSense for publishers is that they can display Google AdSense ads on their blogs or websites. Google AdSense displays ads from advertisers to the traffic coming to the website, and in return, publishers are paid based on clicks and impressions.

A portion of the payment goes to Google, and a portion goes to the publisher. The biggest advantage for publishers is that they don't have to go anywhere to get ads; Google AdSense automatically places ads on their website where the publisher has placed the ad code.

Advertiser: The third benefit is for advertising companies because their ads are only displayed where they are needed. The ad reaches a lot of people on a very small budget. The advertiser can set the price of their ads. 

Transparency is maintained in this whole system, and advertisers can easily trust this system to grow their business. The advertiser has full control over which ads to display on their website and which not to.

Readers: Readers benefit the most from all of this because publishers create lots of free content for them, for which they don't have to pay a single rupee, and they always get a lot of information for free.

Why AdSense is better than other advertising networks?

AdSense is a better option compared to other advertising networks for several reasons:

Easy interface: To use AdSense, you only need to paste a small code on your blog or website, and AdSense takes care of the rest. You can easily see the placement of ads, clicks, impressions, and earnings according to your convenience.

Easy control: The AdSense dashboard is very simple, allowing you to easily control ads on your website according to your preferences. You can also decide where to show which ad and where not to. You can even block some advertisers according to your preference.

The presence of multiple advertisers:

Google AdSense ads come from Google Ads, which has a very large pool of advertisers. Google Ads is a platform where advertisers from around the world place their ads, and those ads are displayed through Google AdSense. Therefore, Google never runs out of ads.

How much can you earn from Google AdSense?

It's difficult to say how much you can earn from Google AdSense because your earnings depend on how much traffic your site receives, where that traffic is coming from, what type of content you're publishing, and how you've set up your ads. To see how much you can earn from Google AdSense, you can use the income calculator on the Google AdSense homepage. This can give you an estimate of your potential earnings.

Can anyone register for a Google AdSense account?

Anyone with a blog, website, YouTube channel, or Android application can register for Google AdSense. Google AdSense is a transparent ad network program designed for advertisers, and it aims to ensure that there is no fraud or waste of their money. Therefore, it's essential to know the rules and regulations of Google AdSense before applying.

Google always wants ads to be shown to the right person, meaning that ads should be clicked on in a legitimate manner. Google's biggest rule is that you should never click on your own ads, nor should you encourage clicks from friends, relatives, or neighbors. Doing so could result in your Google account being suspended. There are other rules and conditions as well, which we'll discuss further.

Original Content:

You should always publish only original contents on your website. Copy-pasting from somewhere else can put your AdSense account at risk.

Traffic Sources:

Google always wants the traffic sources to be legitimate. Traffic should not come from incorrect sources. Let's understand the traffic sources:

Organic Traffic - Organic traffic is considered the best traffic that comes directly from search engines. When a user searches for something and lands on a website or blog published through Google's search engine, it's called organic or natural traffic.

Social Media Traffic - When you share your content on social media platforms and traffic comes to your website or blog from there, it's called social media traffic.

Affiliate Traffic - When you comment on another website or blog and leave a link to your blog or website, or when you write a guest post or article with a link to your blog or website, and you get traffic from there, it's called affiliate traffic.

Advertisement-based Traffic - Getting traffic from online advertisements has become quite common nowadays. Online advertising networks are used for this purpose. According to Google's policy, online traffic is considered good only when it adheres to the guidelines of Google's landing page (the page for which the ad is placed) and does not mislead users elsewhere.

Direct Traffic - When users type your website or blog's name directly into the browser's address bar and reach your website, it's called direct traffic.

Site Navigation:

According to Google AdSense policy, you should not use misleading methods in your website's navigation. You cannot use your navigations to click on ads or increase ad impressions. You cannot place ads in such places where they may be misunderstood as part of your site, such as menus or download links, etc.

Let's learn about Google's published policies:

We've just learned about Google's advertising policies, but if you want to get approval for Google AdSense, it's also very important to know about Google's publisher policies. 

Google provides the facility for publishers to earn from their content, but that doesn't mean you can start publishing anything and Google will display ads on it. Therefore, it's very important to know about Google's publisher policies.

You cannot publish any content that promotes illegal activities or infringes on the legal rights of any individual.

You cannot sell or promote counterfeit goods or services that make it difficult to distinguish between genuine and fake.

You cannot use someone else's intellectual property, i.e., copyright infringement. If you see this happening, you can complain of copyright infringement under the Digital Millennium Copyright Act (DMCA).

You cannot promote false, misleading, or deceptive products or services.

You cannot display content that provides users with incomplete information. Additionally, you can read more about Google Publisher Policies and get more information.

Conclusion:

If Google AdSense is the easiest and most straightforward way to earn from Google, then Google also wants you to work with complete honesty and hard work. Avoid any fraudulent activities and maintain transparency between you and the advertiser. If you want to earn a good amount from Google AdSense for a long time, there are many ways to do so.